Comcast is changing channels. The advertising sales and technology division of  the telecommunications and media giant signed a 141,000-square-foot lease at BDT & MSD Partners’ 1540 Broadway in Times Square. The deal comes as the owner and property manager GFP Real Estate are pouring $150 million into renovating the 907,000-square-foot tower, formerly known as the Bertelsmann Building.  Comcast will occupy floors 27 through 31 of the 44-story tower, a source with knowledge of the deal said. The move is a consolidation and relocation from Shorenstein Properties’ 1407 Broadway and BGRE’s 55 West 46th Street. The asking rent was in the […]

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