The UK senior living sector has strong demographic factors in its favour, but it isn’t immune to the problems besetting real estate more generally: rising interest rates, spiking construction costs and a cost-of-living crisis among its consumers.
To succeed in this environment, it pays to take a lesson from a musical innovator.
“I talk about my Beyoncé strategy. We’ve been sent a whole truckload of lemons, so we’ve got to make some lemonade,” Birchgrove CEO Honor Barratt told the audience at Bisnow London’s Later Living: Meeting Residents’ Desires event, held at One Birdcage Walk.