TikTok went live Tuesday with its U.S. e-commerce product TikTok Shop in its latest bid to capture online shopping dollars and compete with e-commerce giant Amazon. 
TikTok Shop allows users to shop tagged products directly from videos and live streams on its For You pages, a stream of content tailored by the company’s algorithm for each user. The company is shooting to more than quadruple the size of its global e-commerce business to as much as $20B in merchandise sales this year, per Bloomberg.