Celebrity-founded and backed brands such as Rihanna’s Savage x Fenty and Kim Kardashian’s Skims flourished during the pandemic and, as part of their growth cycles, expanded into physical spaces. As the sector continues to grow, that could be good news for some retail owners, especially those who specialize in malls.
These brands often look to malls rather than main streets to set up shop, potentially bringing new tenants to the property type, RetailDive reported, citing JLL data. 
Celebrity brands moved into more than 300K SF in the past decade, and that number is expected to continue to grow. Of that retail space, 76% is in malls,…